Vintage Marlboro F1 Bic Lighter Case – Red Lanyard Promo Strap tying the whole dial design

tying the whole dial design together

The stainless steel case is in amazing condition

paired with a beautifully textured woven-style dial

It's presented on its original stainless steel oyster-style bracelet and powered by a reliable quartz movement

Vintage Marlboro F1 Bic Lighter Case – Red Lanyard Promo Strap tying the whole dial designIn the late 80s and 90s, Marlboros promotional machine around the Marlboro Man was in full swing. Alongside the well known Marlboro Miles program, similar point redemption campaigns ran globally, producing branded lifestyle merchandise that reflected the brands wider cultural reach including its high profile Formula 1 sponsorship era. This J3 Bic lighter lanyard case comes from that period. The bold Marlboro red, oversized logo and streamlined shape